From our Founders
Why We Created EllaNu
When we started EllaNu, we were thinking about the women living with intimate dryness and discomfort in silence. Too many were left to manage the changes in their bodies on their own.
We believe women deserve better. Intimate health shapes how you feel in your body, how you move through your day, and how supported you feel in your relationships. It should never be treated as an afterthought.
That is why we built EllaNu. We are here so you do not have to keep searching for answers alone. You deserve care that helps you understand your body and feel more like yourself again.
Andy & Sharli King
Founders, EllaNu
What We Believe
We believe intimate health deserves the same clarity, care, and clinical support as every other part of women’s well-being.
01
Women Deserve Real Solutions
Not temporary fixes or vague advice — solutions that are backed by science and designed to support the body over time.
02
Intimate Health Is Essential
This isn’t secondary or optional in midlife. It’s a fundamental part of overall health, confidence, and relationships.
03
Support Should Be Easy
Solutions should fit seamlessly into your routine, so you can support your body without confusion or guesswork.
A New Standard for Women’s Health
Clinically Studied
Our formulations are supported by research and built with evidence-led ingredients designed for meaningful, measurable support.
Non-Hormonal Approach
We offer solutions that support the body without the use of hormones — making them accessible for long-term, consistent use.
Exclusive U.S. Partner
of Membrasin®
We bring clinically studied formulations developed and manufactured in Finland to women in the United States under rigorous quality standards.
Inside-Out Support
Vaginal moisture isn’t just a surface concern. Our approach supports tissue health, hydration, and microbiome balance — working from within.

